I often wonder about the things that attract young men and women to the field of visual communications. For many, it may all begin with a strong interest in drawing. Some may have the interest but assume that they can’t draw well enough to be an art student. Perhaps others have a desire to interface with a powerful computer imaging program and create lots of cool designs. However, it’s not necessary to come from high school able to draw well or already be into “hacking” to succeed as a communication design student. A basic talent in drawing or experience in creating designs and images in a computer must be developed into an ability to communicate specific and carefully crafted messages to a selected audience. That’s what a communication designer does; he or she is an “imagemaster”, a person who is highly skilled in using the combination of words and images as a communication tool. The purpose of my teaching at Tech is to guide the process for each student of learning to master the use of image, composition, and type in the development of effective communication concepts. Each student’s goals and talents are unique, and we have created a learning environment here that maximizes the opportunity for personal growth and the development of individual talents.